Alima Pure is a mineral makeup brand created on the premise of using minimal ingredients that have a more substantial impact. In other words, with a few simple, natural ingredients, Alima Pure wants to empower women to be their best selves while at the same sparing the environment.
They use the purest cosmetic-grade mineral pigments, which means there are no additives, fillers, or fragrances that can irritate your skin or clog your pores.
This basically means that Alima Pure’s products are free from parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. In addition, they also use refillable compacts that can be swapped out for a new pan when your product runs out, which allows you to minimize waste. (This is not applicable to every single product)
Alima Pure is also 100% carbon neutral, a certified B Corporation company, as well as a member of the 1% For The Planet organization.
More Importantly— How Vegan is Alima Pure?
Most products by Alima Pure are vegan and don’t include animal-based ingredients, with the exception of a few products such as the Natural Lip Tint, the Cream Concealer, and the Natural Definition Mascara.
These products contain animal-based ingredients such as beeswax, lanolin, and carmine.
The reason beeswax isn’t vegan is that it’s produced by bees in order to form the building blocks that eventually lead to the creation of their honeycombs. Structures fundamental to the existence of bees because it allows them to store honey and nurture younger bees.
At the same time, beeswax is also a by-product of honey production, which sometimes may have serious unethical implications depending on the methods used.
For instance, although it might not be always, some traditional beekeepers clip off the wings of queen bees in order to prevent the worker bees from swarming. In other words, keeping the queen bee immobilized in a single honeycomb pushes the colony to produce honey in a single place instead of migrating elsewhere to create new colonies.
From a business standpoint, that wouldn’t be very profitable.
Lanolin is an emulsifying agent extracted from sheared wool that is about to be processed into yarn or felt. This animal-based ingredient is often present in hand creams and mascaras.
Sheep are the biggest providers of wool on the planet, with the largest exporters of wool being in Australia, a country where methods such as “mulesing” exist. If you’re not sure what that is, it’s basically a method in which sheep’s wrinkled skin is slashed away without anesthetic to prevent flystrike. In other words, it’s a rather cruel and painful method to witness.
It would be unfair for us to say that such medieval methods are applied everywhere, but it doesn’t change the fact that lanolin is an animal-derived ingredient and thus cannot be considered vegan.
Furthermore, keep in mind that lanolin may also appear labeled as laneth, lanogene, lanolin acids, lanolin alcohol, lanosterols, sterols, triterpene alcohols, wool fat, wool wax, isopropyl lanolate, or cholesterol. (Many names, we know)
Carmine is a red pigment extracted from the crushed cochineal bug.
It’s been used throughout history by civilization such as the Mayas and the Aztecs as a dye to create incredible wall paintings.
Carmine, although less likely, can also be labeled as natural red 4, cochineal extract, CI 75470, or crimson lake. It’s present quite often in products like lipsticks or blushes.
Is Alima Pure Cruelty-Free?
Yes, Alima Pure is a cruelty-free brand.
They do not conduct animal testing on any products or ingredients, and neither do their suppliers or any third-party laboratories. In addition, Alima Pure does not sell products in countries such as China, where animal testing is required by law before being available to consumers.
That being said, Alima Pure doesn’t seem to be partaking in strict cruelty-free programs from authorities such as the Leaping Bunny Organization and Cruelty-Free International.
They are, however, PETA-approved, which may suffice for most cruelty-free advocates.
Where to Purchase Alima Pure’s Vegan Products
Alima Pure’s products are available via their official website, or you can also find them via the natural beauty retailer— The Detox Market.
Keep in mind that while Alima Pure is not 100% vegan, about 90% of their products are vegan, which turns them into a proper vegan-friendly brand.
Other Alternatives to Alima Pure
However, we also do understand that not all vegans are willing to purchase from brands that might be selling (even if just in spare numbers) non-vegan products.
As such, here is a quick list of 100% vegan and cruelty-free makeup brands:
At the same time, if none of these brands actually resonate with you, one cool way to find new favorite cosmetics is through subscription boxes (which also include beauty boxes). This is hands down the best way to get to know new and exciting products, as well as find irreplaceable ones.
Verdict: Alima Pure Is Not 100% Vegan.
While Alima Pure’s product selection is mostly vegan, they still have a few products that contain animal-derived ingredients such as carmine, lanolin, and beeswax.
For this reason alone, we cannot consider them to be a vegan brand.
That being said, Alima Pure remains, to us, a very ethical and conscious brand that is clearly taking the steps to bring about positive change to both the eco-system and animal species.
On top of having a huge collection of vegan products, they’re also cruelty-free.