Anastasia Beverly Hills, also known as ABH, is an American cosmetics company best known for its revolutionizing eyebrow products.
The company was founded in 1997 by Anastasia Soare and has recently been reported to be worth 3 billion, and is available in 2,000 stores worldwide, including retail giants such as Sephora, ULTA, Nordstrom, Macy’s, and Dillard’s. ABH products are sold in more than 25 countries.
ABH does sell vegan products, but can it be considered a vegan brand? Let’s find out.
How Vegan is Anastasia Beverly Hills?
Anastasia Beverly Hills is not a vegan brand. Unfortunately, they have products that contain animal ingredients such as the following: honey, beeswax, carmine, and lanolin.
Honey & Beeswax
Honey and beeswax are connected. In order for honey to be produced, honeycombs must exist. And in order for honeycombs to exist, beeswax must be produced by bees.
While some may argue that honey may be fine for consumption because bees can be spared in the process, the truth is that not all beekeepers (even the most gentle) might be able to do that.
On the other hand, beeswax cannot be considered vegan as it’s inevitably produced by bees.
Even though it’s not the same for everyone, some beekeepers rely on some cruel methods to ensure they ramp up honey production. For example, one method is clipping off the wings of queen bees in order to prevent worker bees from leaving the colony. Yes, the queen more or less controls the colony, and keeping it in a single honeycomb prevents the worker bees from migrating elsewhere to create a new honeycomb.
Naturally, keeping the colony in one place allows for more profit to ensue.
Carmine is a red pigment extracted from the crushed cochineal bug.
It has often been used throughout history by civilizations like the Mayans and the Aztecs as a dye, and it’s now often included in products such as lipsticks and blushes.
This ingredient has different names. Although not as common, you can see it labeled as natural red 4, cochineal extract, CI 75470, or crimson lake.
Interested in knowing how Carmine is made? Check out the video below:
Lanolin is an emulsifying agent extracted from the wool that is about to be processed into yarn or felt, and is often present in products such as hand creams and mascaras.
The reason I’ve used the image above is that sheep are actually the biggest providers of wool on the planet. Naturally, this is the reason why lanolin cannot be considered vegan.
In addition, one of the largest exporters of wool is Australia. However, in Australia, there is a rather painful and cruel method called “mulesing”, where a sheep’s wrinkled skin is slashed away without anesthetic to prevent flystrike.
Frankly, we don’t know whether or not those methods are applied by the largest portion of the industry, but it still doesn’t change the fact that sheep are being exploited in that process.
Other Animal-Derived Ingredients
We’ve mentioned some of the animal ingredients that brands like Anastasia Beverly Hills use, but at the same time, you should keep in mind that there are also other ingredients that are recurringly used by the beauty/cosmetics industry.
By knowing these ingredients you can better prevent buying a non-vegan product:
- Stearin Acid (Depends on the origin)
- Glycerine (Akin to stearic acid, it may or not be vegan)
- Squalene (depends on the origin)
- Oleic Acid (depends on the origin)
- Animal hair
Keep in mind that these ingredients may be labeled differently depending on the brand, so always be mindful of similar-sounding names or any ingredients that may sound ominous.
Also, it wouldn’t be fair to ABH if we also didn’t emphasize the numerous vegan products they have. Anastasia Beverly Hills actually has A LOT of vegan products.
Here is a list of them below.
ABH List of Vegan Products
At the time this blog post was written, the brand had a list of more than 40 products.
- Brow Powder Duo
- Brow Primer
- Brow Pro Palette
- Brow Wiz
- Clear Brow Gel
- Dipbrow Pomade
- Perfect Brow Pencil
- Pro Pencil
- Tinted Brow Gel – Blonde, Caramel, Chocolate, Brunette, Espresso, Granite
- Better Together Brow Kit
- Eye Primer
- Glitter Adhesive
- Liquid Liner
- Loose Glitter
- Norvina Glitter
- Norvina Pro Pigment Palette Vol. 1
- Norvina Pro Pigment Palette Vol. 2
- Norvina Pro Pigment Palette Vol. 3
- Pro Pencil
- Waterproof Creme Color
Glow Kits & Highlighters
- Aurora Glow Kit
- Dream Glow Kit
- Liquid Glow
- Loose Highlighter
- Moonchild Glow Kit
- Nicole Guerriero Glow Kit
- Sugar Glow Kit
- Sun Dipped Glow Kit
- Dewy Set Setting Spray
- Hydrating Oil
- Loose Setting Powder
- Luminous Foundation
- Shimmer Body Oil
- Stick Foundation
Contour & Bronzer
- Contour Cream Kit
- Contour Refill
- Powder Bronzer
- Powder Contour Kit
- Blush Kit – Radiant, Gradient
- Blush Trios
- Lip Gloss
- Lip Primer
- Liquid Lipstick (some shades contain beeswax and carmine)
- Matte Lipstick
Some of their natural brushes are made using animal hair from animals such as goats, sable, and ponies, but they also offer brushes with synthetic bristles that are animal-free.
Below is a list of the brushes that are made using synthetic bristles:
- Brush #3
- Brush 7B
- Brush #15
- Brush #18
- Duo Brush #12
- Duo Brush #20
- Pro Brush (not all of them are vegan-friendly)
Is Anastasia Beverly Hills Cruelty-Free?
Yes, Anastasia Beverly Hills is a cruelty-free brand.
They don’t test finished products or ingredients on animals, and neither do their suppliers or any third-party laboratories. In addition, ABH does not sell products in countries like China where animal testing is required by law before being available to consumers.
Although Anastasia Beverly Hills is not certified cruelty-free by authorities such as the Leaping Bunny Organization and Cruelty-Free International, they are a “PETA-approved” brand.
We would rather love for them to be enlisted in one of the programs created by the aforementioned authorities, however, in most cases, we can also trust PETA’s assessment.
Alternatives to Anastasia Beverly Hills
ABH sells some vegan products but not all vegans might be willing to purchase because they have some products that contain animal ingredients.
As such, here is a quick list of 100% vegan and cruelty-free brands:
At the same time, if none of these brands resonate with you, allow us to point you towards a blog post where you can find the best product-filled boxes (which also include boxes with vegan beauty products). It’s hands down the best way to find your future favorite vegan products!
Summary: Anastasia Beverly Hills is not Vegan
ABH is not vegan but they have a multitude of vegan products, from brow to face and lip collections that are both animal and cruelty-free.
The brand is considered 100% cruelty-free and is in the list of PETA’s recommended brands.
That being said, if you don’t want to purchase from ABH due to the fact they still rely on some animal products, you can always check some of the brands we’ve recommended above.