Acure is a beauty brand that specializes in the creation of skincare and hair care products, using natural (and oftentimes) organic, as well as ethical fair-trade ingredients.
Their products often contain superfruits, as well as herbs such as acai, pomegranate, blackberry, rosehips, and even rooibos. They’re also free from the following substances: parabens, sulfates, phthalates, synthetic fragrances, and petrochemicals.
In addition to that, Acure also seems to care about their environmental impact, and therefore manufacture their products in solar and wind-powered facilities. Not to mention the fact they also use biodegradable packaging made from recycled plastic and glass.
Acure does an incredible job in minimizing social and environmental harm, but where do they stand when it comes to the animal realm? Let’s find out!
Acure is a 100% Vegan Brand
A short glimpse at Acure’s products & website, and you can quickly get the gist of it.
Acure is a 100% vegan and cruelty-free brand.
Meaning… they don’t use any animal ingredients and they also don’t test products or ingredients on animals. Being cruelty-free also means their suppliers do not conduct animal testing, and they also don’t commission third-parties to do the testing for them.
According to the website Cruelty-Free Kitty, Acure is certified by both Leaping Bunny and PETA.
Leaping Bunny Program
By being Leaping Bunny certified, Acure must adhere to certain rules.
One of those rules is to implement a supplier monitoring system that operates down to the manufacturer level. In addition, they must also admit random audits from time to time.
This is, alongside the Cruelty-Free International Program, the most credible anti-animal testing program, which proves that a cruelty-free brand is trustworthy.
Some brands claim to be cruelty-free (some even make up their own cruelty-free logos), but they might commission third-parties to run tests for them, or in some cases, sell products in markets where animal testing is required by law. (i.e: China)
Where is Acure Available?
Acure is available through different retailers, but we generally like to recommend Pharmaca because they focus primarily on natural health & wellness products.
If you shop through the link above, we may earn a small commission. There’s no extra cost for you, and you’re helping support Vegan Foundry. 🙂
Other Amazing Vegan and Cruelty-Free Brands
Acure is not the only amazing vegan brand on the market.
With the growing vegan movement, the emergence of new vegan and cruelty-free brands is inevitable. Also, non-vegan brands are seen converting entire animal product lines into vegan-friendly lines because they see the need to adapt. In fact, that’s exactly what Acure did.
People are becoming more and more conscious of the exploitation taking place, and the understanding that animals are not “objects” is becoming more translucent.
Here are a couple of vegan beauty brands that might resonate with you:
Conclusion: Acure is Vegan and Cruelty-Free
While it hasn’t always been vegan, Acure is one of the brands that have adapted to the booming vegan consciousness. They’ve completely shifted and converted their non-vegan products into vegan products, and have been vegan ever since.
In addition, they’re also a cruelty-free brand that is PETA-approved and Leaping Bunny certified.
If you’ve always been searching for a brand that is 100% vegan and adheres to strict rules that ensures that NO animal testing is happening behind the scenes, Acure is one of those brands.
At the same time, if you feel like Acure is not a brand that doesn’t cater to your style, then feel free to check some of the vegan brands we’ve suggested above.
Thank you for reading and we hope this blog post has helped answer some of your questions. 🙂