Is Elf Cosmetics Actually Vegan?

Elf Cosmetics is a popular drugstore makeup brand founded in 2004, by Joseph Shamah and Scott Vincent Borba.

The brand sells highly affordable products at prices never before seen, with many of them costing between $1, $3, and $6. They sell a variety of products, from bath and skin-care products to mineral makeup, eyeliners, lipstick, glosses, and the list goes on.

According to information available on their website, the brand is 100% cruelty-free, and it supports PETA’s NO FUR campaign. In other words, there an animal-friendly stance that ELF actively upholds that is positively reflected on their products.

That being said, does this mean that Elf Cosmetics is a vegan brand? Let’s quickly find out.

Is Elf Cosmetics a Vegan Brand?

Despite the low price points, yes, Elf Cosmetics is a 100% vegan brand.

Here’s a piece of information taken directly from their website:

“Our products do not contain animal-derived ingredients. Beeswax has been replaced by synthetic beeswax and lanolin has been replaced by Bis-Diglyceryl Polyacyladinpale-2. We currently support HSUS and are partners with PETA in the Caring Consumer Project.”

Therefore, yes, Elf Cosmetics is vegan. 

Is Elf Cosmetics Cruelty-Free?

Elf Cosmetics has confirmed to be cruelty-free.

They do not test products or ingredients on animals, and neither do their suppliers or any third-parties.In addition, Elf Cosmetics does not sell products in countries where animal testing is required by law. (i.e: China).

Plus, they’re quite open about the fact their products are manufactured in China, however, since they adhere to cruelty-free policies, they don’t sell there. Also, keep in mind that products manufactured in China do not need to be tested.

Conclusion: Elf Cosmetics is a cruelty-free brand.

Where is Elf Cosmetics Available?

Elf Cosmetics is available primarily through its official website However, you can also find their products available in drugstores like Superdrug and Boots, or beauty retailers like Ulta Beauty or Feel Unique.

If you shop through the links above, we may earn a small commission. There’s no extra cost for you, and you’re helping support Vegan Foundry.

Other Vegan Brands Other Than Elf Cosmetics

There are many other amazing beauty brands like Elf Cosmetics, in fact, we do believe you can find better quality products (although not as cheap) being made by other brands.

Here are some high-quality vegan beauty brands we also appreciate:

You can also find non-vegan brands that sell vegan-friendly. In fact, some of the brands we highly recommend are brands that are vegan with the exception of a few products.

For instance, Tarte is an amazing mineral makeup brand with a tremendous number of vegan products. Feel free to check any of the brands we’ve mentioned as they’re all wonderful!

Conclusion: Elf Cosmetics is Vegan and Cruelty-Free

Yes, Elf Cosmetics does not use any animal ingredients in their products, and they also don’t test on animals, and neither sell products in countries where animal testing is a requirement.

Therefore, if you wish to purchase products that don’t contribute to the suffering and exploitation of animals, you can do so by supporting Elf Cosmetics. At the same time, you can also check some of the vegan brands we’ve mentioned above. They’re also vegan and cruelty-free.