Is Tarte Vegan And Cruelty-Free?

Tarte Cosmetics is a company headquartered in New York City.

It was founded in 1999, and it was quickly made available in beauty retail stores such as Sephora, QVC, and Ulta Beauty. Tarte products are also sold in U.S department stores like Macy’s and Beauty Brands, as well as physical Sephora stores worldwide.

The founder, Maureen Kelly, has stated since forever her inclination on natural ingredients, including ones like Amazonian clay, goji berry extract, passionfruit, and several vitamins.

So, if you’re interested in Tarte Cosmetics, you can expect products free from parabens, mineral oil, synthetic fragrances, and even gluten.

That being said, that doesn’t necessarily mean the brand is vegan.

Is Tarte Cosmetics Vegan?

tarte cosmetics

If you visit the Tarte Cosmetics website and scroll down to the bottom of the page, you can see the different labels above. Within those labels, we can find the vegan-friendly label.

One would automatically assume that the brand is vegan-friendly, but that’s not 100% true.

Tarte Cosmetics has many vegan-friendly products, but it also has products that contain animal-based ingredients such as carmine, beeswaxand other potential non-vegan ingredients glycerin and stearic acid.



Carmine is a red pigment extracted from the crushed cochineal insect.

This red, crimson dye is also referred to as natural red 4, cochineal extract, CI 75470 or crimson lake. You can see it quite often in products like lipsticks or blushes.

Curiously, they’ve been used throughout the ages by ancient civilizations like the Aztecs and the Mayans for different purposes.



Beeswax is sometimes labeled as Cera Alba.

This wax is commonly used in cosmetics to prevent emulsions from breaking apart. As you may know, beeswax is essentially a by-product of honey production.

It is secreted by bees and is used as the building blocks that provide beehives with its complex structure which is crucial to store honey and nurture young bees.

Vegans are against beeswax not only because it’s an animal-based ingredient… but because there are serious unethical methods associated with honey production.

For instance, queen bees have their wings clipped off to prevent the beehive from swarming, which means preventing a colony from migrating elsewhere. That forces the bees to ramp up production in a single beehive, which is beneficial for industrial beekeepers.


Glycerin can be derived from animal fat, but it can also be derived from plant-based fats such as soy, coconut oil, and palm oil.

However, akin to many other ingredients, that information is generally not specified on labels.

Stearic Acid

Stearic Acid can be derived from the stomach of cattle, yet it can also be derived from plant-based ingredients like vegetable oils. These oils are then converted into solid or semi-solid fats that blend act as an ideal emulsifying agent in natural body care recipes.

Many companies use palm oil, which can’t necessarily be considered a cruelty-free ingredient due to the deforestation and pollution caused by conventional palm oil farming.

Other Common Animal Ingredients Used In Cosmetics

Besides the aforementioned ingredients, there are also other animal ingredients and potential animal ingredients you should take into consideration. Those ingredients are:

  • Collagen
  • Elastin
  • Keratin
  • Animal hair (in brushes)
  • Oleic acid
  • Guanine
  • Squalene (which may also be derived from vegetable oils)
  • Shellac
  • and Lanolin.

Therefore, if you’re out there reading labels, keep these ingredients in mind.

Tarte Cosmetics Vegan Products

According to the Tarte Cosmetics website, their vegan-friendly line is comprised of over 200 products that are also cruelty-free. Here’s a long list of them:

  • Amazonian Clay BB Tinted Moisturizer SPF 20 – every shade
  • Amazonian Clay 12- Hour Foundation – every shade
  • Amazonian Clay Waterproof Brow Mousse – every shade
  • Amazonian Clay Waterproof Matte Bronzer – every shade
  • Arch Architect Brow Pencil & Gel
  • Aquacealer Concealer – all shades
  • BB Tinted Treatment 12-Hour Primer SPF 30 – every shade
  • Beauty Bounce Back Makeup Recovery Set
  • Bee You Eyeshadow Palette
  • Best in Faux Lash Extending Fibers
  • Big Blush Book Volume III
  • Brightening Bundle Spray & Sponge Set
  • Brighter Days Highlighting Moisturizer
  • Busy Gal Brows Tinted Brow Gel – every shade
  • Clay Pot Waterproof Shadow Liner – Bronze
  • Clay Stick Foundation – all shades
  • Clean Slate Flawless 12-Hour Brightening Primer
  • Color Splash Hydrating Lipstick – every shade
  • Color Splash Hydrating Lipstick in Sea Goddess
  • Color Splash Cocktail Lip Duo
  • Color Splash Seaglass Lipstick – every shade
  • Colored Clay CC Eye Primer Stick
  • Confidence Creamy Powder Foundation – every shade
  • Creaseless Concealer
  • Don’t Be Afraid to Dazzle Contour & Highlight Palette
  • Double Duty Beauty Base Tape Hydrating Primer
  • Double Duty Beauty Busy Gal Base-Ics Complexion Essentials Set
  • Double Duty Beauty First Step Prep Moisture Reset Cream
  • Double Duty Beauty Shape Tape Pore & Prime Balm
  • Double Duty Beauty Shape Tape Pressed Powder – every shade
  • Drench Lip Splash Lipstick – every shade
  • Drink of H2O Hydrating Boost Moisturizer
  • Effortless Essentials Color Collection
  • Fairy Dust
  • Fake Awake Eye Highlight
  • Filtered Light Setting Powder
  • Frameworker Brow Pomade – every shade
  • Gifted Amazonian Clay Smart Mascara
  • Glam on the Go Eyeshadow Palette
  • Glow Goodies Prep Set
  • Goddess Glow Highlighter
  • Hydrate & Glow Beauty Getaway Set
  • Lash Delights Eye Essentials Set
  • Lid Lock Clay Eye Base
  • Lifted Sweatproof Mascara
  • Lights, Camera, Lashes 4-in-1 Mascara
  • Lights, Camera, Lashes Closeup Lash Liner – every shade
  • Lights, Camera, Lashes Inner Rim Brightener
  • Lights, Camera, Lashes Precision Longwear Liquid Eyeliner
  • Tarteist Creamy Matte Lip Paint Naughty Nudes – all shades
  • Tarteist Glossy Lip Paint – all shades
  • Tarteist Holographic Lip Gloss
  • Tarteist Lash Paint Mascara
  • Tarteist Lip Bling – all shades
  • Tarteist Lip Crayon – all shades
  • Tarteist Pro Cruelty-Free Lashes – all styles
  • Tarteist Pro Lash Adhesive – all shades
  • Tarteist REMIX Double Take Eyeliner – all shades
  • Tarteguard 20 Tinted Moisturizer – all shades
  • The Brow Architect – all shades
  • The Sculptor Contour Face Slenderizer – all shades
  • The Sculptor Double-Ended Contour & Highlight
  • Treasure Pot Glitter Gel
  • Wine Not Lip Gloss & Brush Set
  • A-Team Skincare Set
  • Better Bod Bronze & Contour
  • Blemish Bully Acne Spot Treatment
  • Blot Party on-the-go Mattifiers
  • Brazilliance PLUS+ Self Tanner
  • Clay Mask Tool
  • Clean Queen Vegan Deodorant (travel size)
  • Cosmic Maracuja Concentrated Face Balm
  • Deep Dive Cleansing Gel
  • Double Duty Beauty First Step Prep Moisture Reset Cream
  • Glow with the Faux Foaming Self-Tanner (with mitt)
  • Knockout Daily Exfoliating Cleanser
  • Knockout Tingling Treatment
  • Make a Splash Hydrating Skin Savers
  • Maracuja Oil
  • Maracuja Gold Oil
  • Maracuja Magic Foundation Prep Set
  • Mer-Makeover Vault
  • Mermaid Skin Hyaluronic H2O Serum
  • Not-So-Slick Oil-Absorbing Blotting Papers
  • Pack Your Bags 911 Undereye Rescue Patches
  • Party Prep Skincare Set
  • Pearly Girl Teeth Whitening Pen
  • Rainforest of the Sea Deep Sea Collagen Super Serum
  • Scrub Clean Cleansing Set
  • Tarteguard 30 Mineral Powder Sunscreen Broad Spectrum SPF 30
  • Tight & Bright Clay Multi-Mask
  • Treasured Tools Brush Set
  • Hair Goals Dry Shampoo
  • Lip Luxuries Deluxe Lip Sculptor Set
  • Lip Sculptor Lipstick & Lipgloss – all shades
  • Lip Treats Lip Sculptor Duo
  • Lippie Lingerie Matte Tint – all shades
  • Lipsaver Treatment Primer
  • LipSurgence Lip Gloss – all shades
  • Maneater Lashes
  • Maneater Liquid Liner
  • Maracuja Creaseless Concealer – all shades
  • Maracuja Magic Foundation Prep Set
  • Mer-Mist Shimmer Spray
  • Mermaid Glitter Gel
  • Mermaid Kisses Lipstick Set
  • Mermaid Sea-Quins
  • Mermaid Skin Hyaluronic H2O Serum
  • No-Makeup Magic Beauty Essentials
  • Pout Pleasures Lip Set
  • Pretty & Purrrfect Eye Set
  • Quench Lip Rescue – all shades
  • Rainforest of the Sea 4-in-1 Setting Mist
  • Rainforest of the Sea Eyeshadow Palette
  • Rainforest Of The Sea Foil Finger Paints Shadow Palette
  • Rainforest of the Sea Highlighting Eyeshadow Palette Vol. III
  • Rainforest of the Sea Seaglass Eyeshadow
  • Rainforest of the Sea Sting Zing Lip Plumping Serum
  • Rainforest of the Sea Water Foundation SPF 15 – all shades
  • Rainforest of the Sea Quench Hydrating Primer
  • Ready, Set, Radiant Skin Mist
  • Rosé Is Bae Lip Gloss & Brush Set
  • Sex Kitten Eyeliner
  • Sex Kitten Squad Lash & Line Set
  • Shape Tape 12-Hour Eye Primer Stick
  • Shape Tape Contour Concealer – all shades
  • Shape Tape Contour Concealer & Mini Sponge Set – all shades
  • Shape Tape Glow Wand – all shades
  • Shape Tape Matte Foundation – all shades
  • Shape Tape Setting Powder – all shades
  • Sketch & Set Brow Pencil & Tinted Gel – all shades
  • Skin Twinkle Lighting Palette
  • Smooth Operator Amazonian Clay Finishing Powder
  • Smooth Operator Amazonian Clay Pressed Finishing Powder
  • So Fine Micro Liner
  • Surfer Curl Volumizing Mascara
  • Tarteist Brow Gel
  • Tarteist Clay Paint Liner – Black, Gold, Silver
  • Tarteist Creamy Matte Lip Paint – Adorbs, Bae, FOMO, Frenemy, Hangry, Lovespell, Manbun, Namaste, Selfish, So Fetch, TBT, Twerk, Yaasss
  • Tarteiest Creamy Matte Lip Paint @grav3yardgirl – Texas Toast, Swamp Family
  • Tarteist Double Take Eyeliner
  • Tarteist Double Take Eyeliner (Limited Edition)
  • Airbuki Bamboo Powder Foundation Brush
  • Artful Accessories Brush Set
  • Aquaflash Foundation Brush
  • Creaseless Concealer Brush
  • Double-Ended Foundation Brush
  • Double-Ended Highlighter Brush
  • Double-Ended Lip Brush
  • Fill Service Brow Brush & Spoolie
  • Flocking Fabulous Brush & Bag Set
  • Fly Squad Brush Set
  • Foundation Brush & Spatula
  • Full Coverage Companion Foundation Paddle
  • Goal Getters Contour Brush Set
  • Kiss Clutch Makeup Bag
  • Let’s Flamingle Brush Set
  • Little Detailers Paddle Brush Set
  • Mermaid Body Jewels
  • Mermaid Brush Cup
  • Mermaid Face Jewels
  • Mermaid Glitter Gel
  • Mermaid Lashes
  • Magnetic Mosaic Custom Magnetic Palette
  • Mermaid Treasures Custom Magnetic Palette
  • Minutes to Mermaid Brush Set
  • Paddle to Perfection Foundation Brush
  • Peace, Love, Paint Brush Set
  • Picture Perfect Eyelash Curler & Deluxe Lights, Camera, Lashes Mascara
  • Pineapple Brush Cup
  • Pop, Drop, Delight Custom Magnetic Palette
  • Powder Foundation Brush & Removable Blending Sponge
  • Pretty Things & Fairy Wings Brush Set
  • PRO Custom Magnetic Palette
  • Quickie Double-Ended Concealer Brush
  • Rainforest of the Sea Highlighting Fan Brush
  • Remix Bag
  • Setting Superpower Powder Brush
  • Sculpt & Slim Contour Brush
  • Shaper Sponge, The
  • Smoothie Blender Foundation Brush
  • Sparkle like You Mean It Magnetic Palette
  • The Airbrusher Double-Ended Concealer Brush
  • The Buffer Airbrush Finish Bamboo Foundation Brush
  • The Buffer Airbrush Finish Foundation Brush (Remix version)
  • Timeless Beauty Blush Brush
  • Toast The Good Life Eye Brush Set
  • Mermaid Waves Salt Spray

Is Tarte Cosmetics Cruelty-Free?

Tarte Cosmetics is considered a cruelty-free brand. In fact, they claim to be a cruelty-free brand since 2000, and they are PETA certified. 

This basically means that Tarte does not conduct testing on animals, and neither do their suppliers or any of the third parties involved. They also don’t sell products in countries where animal testing is required by law (i.e: China).

However, they are owned by Kose, and Kose is not cruelty-free.

This is something that may prevent you from investing in Tarte products, but you should also know that a brand doesn’t necessarily have to change its approach even when acquired by a less ethical multinational company.

Bottom line: Tarte is a cruelty-free brand.

Where Can You Purchase Tarte Cosmetics Products?

The best way to get your Tarte Cosmetics is through, but you can also find their products on large stores such as Amazon

However, always be sure to check the ingredients to avoid purchasing products with animal ingredients.

100% Vegan and Cruelty-Free Alternatives to Tarte Cosmetics

Because Tarte isn’t 100% vegan, some people may not feel like wanting to purchase their products. In which case, here is a list of vegan brands we recommend:

These are 100% vegan and cruelty-free, so there’s no need to even check labels. 🙂

At the same time, If you’re in a bind and don’t which products or brands you should go with, we highly recommend trying out some vegan beauty products via a beauty box.

It’s hands down to best way to run into future favorite products.

Summary: Tarte Is Not 100% Vegan

Indeed, while Tarte has more than 200 vegan-friendly products, it cannot be considered a vegan brand due to the use of some animal ingredients like beeswax and carmine.

That being said, it’s probably one of the most vegan-friendly brands, especially when compared with brands of the same category.

Tarte is also a cruelty-free brand, so if you wish to purchase vegan-friendly products from Tarte, feel free to do so without hesitation.

That will also show them that there’s a continued increase in demand for vegan products.

Hey there! My name is Alex and I've been vegan for over five years! I've set up this blog because I'm passionate about veganism and living a more spiritually fulfilling life where I'm more in tune with nature. Hopefully, I can use Vegan Foundry as a channel to help you out on your own journey!