Is Wet N Wild Vegan And Cruelty-Free?

Wet N Wild is considered to be an affordable drugstore makeup brand with a fairly large collection of cosmetics for eyes, lips, nails, and face.

They’re also a brand that markets themselves quite heavily as being “cruelty-free”. In fact, the first thing you notice upon reading the brand’s “about us” page is this:

wet n wild

The first thing they mention is being cruelty-free, and they even include PETA’s certification seal which is quite reliable.

That being said, can Wet N Wild be considered vegan? Let’s figure it out.

Is Wet N Wild Vegan?

No, Wet N Wild cannot be considered a vegan brand because they use animal ingredients in a lot of their products. We found ingredients such as Carmine, Beeswax, as well as potential non-vegan ingredients such as Glycerine or Stearic Acid.



Beeswax is a by-product of honey production.

Bees produce this wax-like property through their abdominal glands in order to create honeycombs, a structure that allows them to store honey and nurture younger bees.

Unfortunately, there are unethical practices associated with honey and beeswax production.

For example, the act of clipping off the wings of queen bees in order to prevent the colony from swarming and migrating elsewhere to create new colonies. The reason, obviously, is so that bee companies can increase honey production and profits.


Carmine is a red pigment extracted from the crushed cochineal bugs.

Some companies might refer to carmine with a different name, and so you have to keep your eyes peeled for names such as natural red 4, cochineal extract, CI 75470, or crimson lake.

Unfortunately, this ingredient is widely present in lipsticks and blushes.

If you wish to know how carmine is made, feel free to watch this short video:


Some sources suggest that Glycerine can be derived from both animal and plant-based fats, which include soya, coconut oil, and palm oil, an ingredient not all vegans are in favor of.

This ingredient can be often found in soaps, make-up, moisturizers, and hair-care products.

If you wish to know the origin of this product, you need to contact the company or manufacturer.

Stearic Acid

Stearic Acid is similar to Glycerine in the sense it can be derived from either animals or plant-based oils, and it can also be found in a range of similar products.

If you’re in doubt, please contact the companies before purchasing their products in order to question the origin of stearic acid.

Other Ingredients Often Used In Cosmetics

The ingredients we’ve just mentioned are just a few of the non-vegan and potentially non-vegan ingredients you can find in cosmetics.

As a result, here is a list list of other non-vegan and potentially non-vegan ingredients you can find:

  • Shellac
  • Casein
  • Squalene
  • Guanine
  • Oleic Acid (depends on the origin)
  • Animal hair
  • Honey
  • Collagen
  • Elastin
  • and Keratin.

Some of these ingredients may not be vegan— but that is entirely dependant on their origin.

Is Wet N Wild Actually Cruelty-Free?

It’s true that Wet N Wild clearly promote themselves as a cruelty-free brand.

Well, why wouldn’t they when consumers are becoming more and more conscious of the impact the purchases they make have on animals and the environment.

That said it has been confirmed by reliable sources (such as the Cruelty-Free Kitty website) that Wet n Wild sells products in countries where animal testing is required by law— more precisely in Mainland China. It turns out that Wet N Wild products are being sold inside China’s most popular drugstore. With over 3,000 locations in mainland China alone, Watson’s is arguably the most popular health and Beauty store across the entire country.

If you want to learn more information on this topic, feel free to visit

At present, we cannot consider Wet N Wild a cruelty-free brand even though some sources may believe otherwise. The fact is that they sell products in China, and their products may be required to be tested on animals, which is a process that must be funded by Wet N Wild.

Vegan Alternatives to Wet N Wild

Since Wet N Wild is not a vegan brand… allow us to recommend you similar brands that are vegan and legitimately cruelty-free.

Here is a quick list of 6 brands that may be able to offer you some awesome vegan beauty products:

If for some reason, you don’t feel like these brands fit your needs (or you don’t find any products that make you go “Woah”), then one of the best ways to find products that will make you feel that way is through vegan beauty boxes.

Summary: Wet N Wild Is NOT Vegan

Yes, Wet N Wild is not a vegan brand, although they have some vegan-friendly products available.

However, because they currently sell products in China, we no longer feel compelled to promote Wet N Wild due to the fact they’re no longer 100% cruelty-free.

If you wish to purchase vegan and cruelty-free products, refer to the quick list of brands we’ve included above. They’re truly cruelty-free brands with some high-quality vegan products.

Hopefully, this blog post has helped you clear up some questions you might’ve had!

Thank you for reading.

Alexandre Valente

Hey there! My name is Alex and I've been vegan for more than five years! I've set up this blog because I'm really passionate about veganism and living a more eco-conscious life. Hopefully, I can use this website as a channel to help you out on your own journey!

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