Fenty Beauty is a make-up brand created by the music icon, Rihanna.
While Fenty Beauty is marketed as a cruelty-free brand, it is not 100% vegan. In fact, Rihanna herself isn’t vegan, at least according to some vegans who’ve seen several pictures of her wearing a fur coat.
Marketing yourself as a cruelty-free brand is an excellent business choice because it’s in line with how most people feel about animal cruelty nowadays. Frankly, it helps you profit more, which is the goal for most businesses anyway.
This being said, let’s dive a bit deeper into Fenty Beauty and understand why it’s not a vegan brand. Actually, what are the elements that prevent them from being vegan?
While the majority of the products from Fenty Beauty are free from animal ingredients, Fenty Beauty cannot be considered a vegan brand. Unfortunately, a few selected products still rely on ingredients from animal origin.
Beeswax is obtained by melting a honeycomb with boiling water and then straining and cooling it.
If you’re not aware, Beeswax is basically a natural substance secreted by bees via the glands near their abdomen. In fact, it’s with that wax they build combs to store honey, brood, and construct the walls of their beehive.
Why are vegans against Beeswax?
Unfortunately, it’s not uncommon to see farmers cutting off the wings of a queen bee so that she doesn’t leave the colony. The queen bee regulates the unity of the colony and is also responsible for laying more than 1500 eggs per day. In essence, she keeps the bee colony alive, and consequently, is also the reason why bees work so much.
When the beekeeper moves the queen bee to a new colony, he also carries protective bees for the queen’s sake. If protective bees manage to survive transportation, they are still decimated by bees in the new colony.
Additionally, large commercial bee farms tend to replace honey with cheap sugar substitutes that are way less nutritious for bees, harming them in the long run. Not to mention the number of bees that die from bad handling.
I didn’t know of this until recently. But the pigment found in some lipsticks or blushes comes from dead bugs.
The red, crimson dye is extracted from the females of a scaled insect species found in Latin America. In fact, the name of the insect is cochineal, and it’s known throughout history that Aztecs and Mayas also extracted this blood-red dye themselves.
You can easily avoid products containing carmine if you look for the following ingredients on a label:
- cochineal extract
- natural red 4
- CI 75470
- or crimson lake.
As you can see above, cochineal can go by different names.
Frankly, my goal isn’t to boycott non-vegan brands. On the contrary, I’m quite happy if I see brands embracing veganism, and extending their lines of products with more vegan options.
Fenty Beauty, for example, has a wide range of vegan products. Just because it’s not advertised as a vegan brand, you can still find vegan-friendly products.
In fact, here are three vegan-friendly options within their catalog:
Pro Filt’r Soft Matte Longwear Foundation
This hydrating long-wear foundation is an upgrade to the original Pro Filt’r and comes with 50 different shades. From what I’ve researched, this is Fenty Beauty’s most reviewed product, and quite possibly their all-time best-seller as well. You can either find it on the Fenty Beauty website or you can get it here on Amazon.
Match Stix Matte Skinsticks
The Match Stix is a magnetized contour & concealer stick that allows you to conceal, correct, contour and touch up your make-up in 20 different shades. It’s ideal if you’re looking to add the right amount of shine. Again, this product is available through Fentrybeauty.com, or if you prefer, through the Amazon website.
Invisimatte Blotting Powder
The Invisimatte Blotting Powder absorbs shine and diffuses the look of pores. This formula keeps your skin oil and grease-free, helping you maintain the most natural of looks. You can get this product through fentybeauty.com or right here on Amazon.
While I’ve only mentioned three vegan products, you’re able to find more on their website.
However, you must be cautious and always look at the list of constituents to ensure the product does not contain any animal-based ingredients.
Are There Genuine Vegan Make-up Brands Out There?
Fortunately, vegan beauty brands are now easier to find since the resurgence of the vegan movement. Ever since I’ve seen the documentary Cowspiracy in 2014-2015, I feel like there’s been a dramatic increase in vegan brands. Or maybe I was just numb to the idea of sparing animals, and thus didn’t look for the brands.
Regardless, the trend is vegan-positive, and 100% vegan brands are taking the market by storm.
Here are some of the few high-quality vegan “make-up” brands:
This a 100% vegan brand that takes pride in its organic approach to make-up. All of their products are vegan and organic, as well as cruelty-free certified.
Inika is known for its strict criteria when sourcing organic ingredients, and its ethical responsibility. In fact, Inika has won over 35 awards for product excellence and innovation, while competing against huge non-organic brands.
They have a wide array of products, from liquid foundations to highlighting creams and super-pigmented lipsticks, all of which are 100% vegan.
This a vegan lipstick brand that takes pride in its humongous collection of lipstick colors, from sheer and luminous pinks to bold and rich burgundies. Every single color is vegan and is crafted using (for the most part) organic ingredients.
Unlike Inika, I didn’t see any vegan or organic certificates, but most of their products appear to contain organic ingredients. If you want to find more about their approach to sourcing and manufacturing, please reach out to them for more information.
Katherine von Drachenberg is the founder of Kat Von D, a make-up brand.
Kat is known for being an amazing tattoo artist who achieved celebrity status by starring in reality shows like LA Ink and Miami Ink. The reason she appears in this blog post is due to how she recently decided to reformulate her make-up brand.
Since she embraced veganism and animal activism, Kat also decided to restructure her brand to remove ingredients that lead to animal cruelty.
From what I’ve grasped, products on her website with #VeganAlert are ones that underwent that structural change. I’m not sure how far she has come with it, but her goal is to be 100% vegan.
At the same time, If you’re in a bind and don’t know which products or brands you should go with, we highly recommend trying out some vegan beauty products via a beauty box.
It’s hands down to the best way to run into your favorite future products.
Although Fenty Beauty is cruelty-free, they are not 100% vegan.
Since they use beeswax and carmine on some of their products, there’s no way I can simply consider them so. However, they can be technically regarded as a vegan-friendly brand, because most of their products are free from those two ingredients.
This being said, there are dozens of other brands with vegan-friendly make-up products, so you don’t have to restrict yourself to the vegan-friendly options offered by Fenty Beauty.
Thank you for reading this blog post — I hope it has helped answer your question!
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