Is Beauty Without Cruelty Actually Vegan?

Beauty Without Cruelty also referred to as BWC, is a cosmetic brand founded in England in 1963 with the support of a charitable trust that focused on animal welfare.

According to information taken from their website (as well as other sources such as, Beauty Without Cruelty was the first brand to formulate cosmetics while avoiding animal testing and both animal and animal-derived ingredients.

The company’s product line includes body products, as well as a variety of cosmetics:

  • Shampoos and conditioners
  • Hand, body and face lotions
  • Foundation, concealer, and powders
  • Mascara
  • Blush
  • Eyeliner
  • Nail Polish
  • And more.

The company’s goal remains the same as it was back in 1963: to produce and distribute natural cosmetics that are not tested on animals and also do not contain animal ingredients.

So, Is Beauty Without Cruelty Vegan?

Beauty Without Cruelty is certified by both the Vegan Society and is also a member of the CCIC (Coalition for Consumer Information on Cosmetics) for cruelty-free products.

They have an entire line of vegan, cruelty-free skin, body, and hair products made with natural ingredients and aroma-therapeutic essential oils. In addition, BWC products are also free from fragrances, parabens, PEG, GMO, toluene, formaldehyde, phthalates, and talc.

Bottom line: Yes! Beauty Without Cruelty is a vegan brand.

Cruelty-Free International

Beauty Without Cruelty is officially a cruelty-free brand.

A status that is possible because BWC is a member of Cruelty-free International, a globally recognized authority for cosmetics, personal care, and household products, and also one of the few cruelty-free logos that require the following rules:

  • A supplier monitoring system to be implemented by the company
  • Supply chain checking for animal testing right down to ingredient manufacturer level
  • Adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance with all of these aspects.

This also means BWC cannot sell products in countries where animal testing is required by law, which in most cases is Mainland China.

Where to Purchase BWC Products

Beauty Without Cruelty is available via its official website at or via Amazon.

Other Vegan & Cruelty-Free Brands

In addition to BWC, there are also other legitimate vegan and cruelty-free brands that sell skin, hair, and face products, as well as cosmetics.

Some of our favorite brands are Derma E and Cover FX.

If none of these brands actually resonate with you and are deeply interested in finding new and exciting vegan products, allow us to point you towards a blog post where you can find the best product-filled boxes (which also include boxes with vegan beauty products).

These are hands down the best way to find new vegan products.


Beauty Without Cruelty is a 100% vegan and cruelty-free brand that is accredited by the Vegan Society and Cruelty-Free International, which are both credible authorities.

In other words, if you decide to purchase from Beauty Without Cruelty, you can do so without worrying about whether or not you’re contributing to animal suffering.

Thank you for reading this blog post and we hope it was enough to answer your questions.

Hey there! My name is Alex and I've been vegan for over five years! I've set up this blog because I'm passionate about veganism and living a more spiritually fulfilling life where I'm more in tune with nature. Hopefully, I can use Vegan Foundry as a channel to help you out on your own journey!